The Hype With Pumpkin Spice
By Laura West
The long-awaited Pumpkin Spice Latte from Starbucks made its return on August 22, marking what many view as the unofficial beginning of the fall season. In fact, Starbucks ushered in its fall menu a whole month before the first official day of fall—September 22.
Starbucks introduced their Pumpkin Spice Latte over twenty years ago, and it still remains the favorite seasonal beverage from this company. It is estimated that Starbucks will bring in somewhere in the ballpark of $500 million dollars just from selling Pumpkin Spice Lattes this season. Although we have much cooler temperatures now than we did a month ago, the heat lingers and yet many are making a Pumpkin Spice Latte stop at their favorite coffee shops every day. What’s the hype?
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